October 16, 2012

Breast Cancer Early Detection Plan, Do You Have One?

by

It’s October! Know how I can tell? The entire month is pinkwashed. But I don’t need for everything to be pink-ified to tell me how important breast cancer screening is. I’m reminded every day, not just in October.

As part of the “Check Your Headlights” campaign, GoDaddy asked me to be part of the team reminding women (and men) to set a date to do a breast self exam each month. In partnership with Danica Patrick, GoDaddy’s bringing awareness to the importance of early detection of breast cancer. So here’s why I’m participating.

About 8 years ago my grandmother had a single radical mastectomy. Her sister had breast cancer. My mother may have had breast cancer. I say may because if the multiple biopsies and cyst removals were for cancer, I never knew.

This month my grandmother celebrates her 92nd birthday, despite having had cancer 3 times. But even when she was diagnosed with breast cancer, and subsequently, there has been no open dialogue or discussion about how I should be extra vigilant. I know it’s partly because of her generation. But when it comes to talking about breast self-exam many just can’t or won’t do it.

I hate that in 2012 we can’t say the words “breast self-exam” without feeling the need to whisper. Or that it’s something only when in the company of my girlfriends. Talking about breast examinations in mixed company is still so awkward for most people. Yet every year millions of women (and some men) die from this deadly disease because breasts are so sexualized and we’re not comfortable talking about touching them for fear we’ll be looked up as inappropriate.

So to fight fire with fire, several different organizations have undertaken campaigns to make the notion of breast self exams less clinical and more approachable. If it takes a sexy woman, who is a standout in her career of car racing, to bring attention to the topic I say why not. With 1 in 8 women in the US being diagnosed with breast cancer each year we have to do something. Danica Patrick’s No. 7 Chevy sported a bright pink paint job for the NASCAR race in Charlotte earlier this month. But unlike many of the pink promotions in October it wasn’t a gimmick.

Both Danica and GoDaddy are committed not only to raising awareness but also money to assist in Breast Cancer research and education. And in a world where just the word breast causes people to snicker, the “Check Your Headlights” campaign brings an awareness to both men and women.

My family didn’t talk about cancer or self exams. Still doesn’t, really. But that doesn’t stop me from remembering the importance of monthly breast self exams. Many of us are comfortable talking to our girlfriends about all kinds of things, so why not pick a day and make sure we remind each other. If that’s a bit too public, then grab your phone and add a monthly reminder.

As a way to thank you for being a strong woman or encouraging the strong women in your life, GoDaddy is offering 20% off your entire order (subject to some limitations) when you check out on their site and use the code STRENGTH.

Not only is Go Daddy giving you a coupon for 20% off to share with your readers, but they are also giving
the opportunity to donate to the National Breast Cancer Foundation with their Round Up For Charity
program. For every order on GoDaddy.com, you can choose to round up to the next dollar, giving the
difference to charity
Not only is Go Daddy giving you a coupon for 20% off to share with your readers, but they are also giving
the opportunity to donate to the National Breast Cancer Foundation with their Round Up For Charity
program. For every order on GoDaddy.com, you can choose to round up to the next dollar, giving the
difference to charity.

GoDaddy is also offering you the opportunity to Round Up For Charity. If you choose to round up your final total to the next dollar, the additional funds will be donated to the National Breast Cancer Foundation.

If you are on Twitter, join me, @theBlogFrog and @DanicaPatrick on Tuesday, 10/23 at 1pm ET for a twitter party to help bring awareness to the Check Your Headlights campaign. The best way to follow along is with the #GoDaddyCares hashtag.

What is your tip for reminding yourself to “check your headlights”? GoDaddy is giving away a $500 shopping spree to one lucky person who shares their tip and also registers for the GoDaddy newsletter!

How to enter:

1) Leave a comment below, sharing how you remind yourself to “Check Your Headlights”.2) When the contact form appears, complete three short fields to be entered to win the shopping spree.3) That’s it! Don’t forget GoDaddy is giving 20% off domains, websites & more when you use the code STRENGTH when you check out.

This is a sponsored conversation written by me on behalf of Go Daddy. This post reflects my views and opinions and was not reviewed or edited by a third party. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Image Courtesy of National Breast Cancer Foundation

Official Sweepstakes Rules.

Sara

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